You can observe a lot of fundamental differences between the two systems, for the simple reason that Magento was originally created to be an e-commerce system: its main purpose was to build doors. online stores on it, especially those that require higher performance because they typically operate with a few thousand products and high traffic.
On the other hand, Joomla! Being a CMS, which means it was born as a Content Management System. VirtueMart is not an extension of Joomla! also has an e-commerce function.
Let us see which of the two systems, which have followed fundamentally different paths, could be suitable for creating a new ecommerce store.
Prices and expenses
One aspect, from the outset, is basically no difference between the two systems: both Magento and VirtueMart can be downloaded for free, at least the simplest version of them. You can take this for granted, as both online store software applications are open source.
In Magento’s case, mostly Magento Community Edition can be a good option for those working below the large corporate level: it’s a free system, downloadable both free and paid extensions fees. Costs will emerge instead of you wanting to develop the system’s capabilities, or to customize its appearance. Because in this case, you will need to have personal developments done by a third party.
You can also do the same in the case of VirtueMart and the software has unique versions, further developed, available for purchase by default as commercial versions.
You have to take into account the cost of your hosting service in both cases and it is worth mentioning that Magento has a version specifically planned for the needs of major companies, the Enterprise edition, which can now be used. used in exchange for each year. registration fee of 18 thousand dollars.
Install and use
Installing and launching VirtueMart is a simple process that can be done relatively smoothly even for beginners. Installing Magento is not particularly complicated either, although it might take some preparation. On the other hand, launching an active e-commerce store can be confusing for people who have never worked with a similar system before.
Great power in this case is not coupled with great responsibility but with high complexity. Magento is an incredibly powerful system capable of creating huge and complex e-commerce stores – the interface is plainly packed with features and uses that you must learn.
What is missing in most ecommerce software applications is common in two systems: a variety of customizable user interfaces, which can be tailored to your needs. Joomla! has the advantage of being a simpler system so its design can be more easily modified and it can be simpler expanded with additional functions. On the other hand, Magento offers you a more professional solution that outstrips the competition in the shopping cart or in other words the buying process.
It’s a built-in feature in Magento’s case that you can modify each product or product category almost any way you want: you can apply a multitude of different attributes to products that the user can search for by filtering.
Much more important is the possibility of diverse promotions: you can offer discounts for a certain period of time, discounts for more precisely defined groups of users, or even offer certain products. at different prices if they are purchased together. You can promote several products alongside products that are frequently bought together. The amount of possibilities is almost higher than what a single online store can take advantage of.
Being able to generate fairly detailed reports is a standard feature in the case of Magento: you can research the performance of certain products or product groups, how users use the merchant store. e-commerce, what kind of behavior can you subscribe to. Joomla! on the other hand gives you very limited capabilities, you must apply different extensions to be able to perform more complex analysis.
Magento’s system can really be well optimized, you can create individual URIs and you also have other options, at the same time, these are not content management systems – so they are considered. are additional features in this case. Joomla! on the other hand is a CMS, so VirtueMart built on its basics can also be extremely well optimized.
If you want a system that can fundamentally be optimized for search engines, there’s really no big difference between the two in this respect. If SEO is a significant important aspect of your strategy and everything depends on it, then balance tips will be in Joomla!
Community and support
Both platforms have fair-scale communities behind them: a lot of developers are involved in creating different extensions and plugins for Magento and Joomla! Systems. Hence, this means that if you have any kind of problem, you have so many places to go, you’ll easily find a platform on which you will be able to contact qualified professionals.
Furthermore, you can also easily find extensions, both free and paid versions – which is very helpful in the case of both systems, although in Magento’s case, the Individual development is much more valuable.
What is Magento ability?
The Magento system is modern and constantly evolving, there is a huge developer community behind it that offers lots of free and paid extensions to its users. The development is not stopped, the official company is also constantly working to make the system meet the latest requirements. Additionally, webmasters can hire a professional development team to fully customize the open source software.
Flexibility is another advantage of the system: thanks to it, you can modify the user interface in any way you want, so that you can ensure the best user experience. Also, the settings available in the admin interface are so varied that, in fact, no other free system can compete.
Of course Magento also has relative downsides. One of these examples is that you will need a stable hosting service, as Magento is a resource intensive system. This is especially true when you’re working with a large number of products and high traffic, in which case you’ll need a powerful server for your services – the difference is that Magento is capable. the ability to handle online stores of all sizes.
Complexity can be a disadvantage if it’s a beginner to an ecommerce storefront. Magento has a large number of settings and features, enhanced even further by its customizability, extensions, and individual developments. Hence, experience is necessary to handle Magento, you should rarely create your first online store as inexperienced webmasters will likely have difficulty finding their way around the system.
For this reason, you will likely also need professional support, the developers will create the ideal Magento for you – for which jobs you’ll need your own budget.
What is VirtueMart capable of?
The most significant advantage of the Joomla! compared to Magento it is simpler. Even lower-level users can manage the system, search for and install extensions with relative simplicity. Usually, when using VirtueMart, there’s no need to hire a separate developer because there are extensions available that apply well to simpler needs, and there are also fully functional VirtueMart variants.
VirtueMart also has an advantage in content management, which shouldn’t come as a big surprise, since Joomla! is a content management system by default. Thanks to it, you can easily expand your online store with blogs, guest books, forums or any other content-focused interface. In addition, being able to display content more easily will also facilitate SEO.
Its downsides are the slow pace of development, the difficulty of keeping up with others, as well as the lack of functionality developed from the base system. You will have access to the more important functions of the ecommerce store only if you use its commercial versions and it is more likely that you will also need other extensions as well. for these functions.
VIRTUEMART OR MAGENTO? WHAT TO USE?
What is the final verdict? Both systems basically work fine, however, they do not satisfy the needs of the same person.
According to this February’s Aheadworks survey, Magento CE has 25% market share in the e-commerce market among the million most popular websites based on Alexa data, while the Enterprise version is for the public. Big company, available with an annual subscription fee of $ 18,000 has another 4.5% stake. In contrast, VirtueMart’s market share to this number is only 3.5% – which means, of course, it’s still considered one of the most popular systems (in 6th place to be exact).
VirtueMart is a simple, easy to manage and fast system, however, many functions, considered standard features in Magento, are lacking in them. On the other hand, Magento is a larger, more complex system, requiring higher input power.
Hence, those who desire a simple solution, those who are launching a smaller online store, who want to sell products in addition to publishing content or are launching an eCommerce store. At first, they can make use of Joomla even more! VirtueMart.
However, for those looking to create a large, complex, professional online store that can be customized and optimized to the maximum, there are hundreds or thousands of products and planned for traffic. With high access, Magento CE can prove to be the perfect choice.
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