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Why People Leave Your Ecommerce Website?

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There are many reasons to explain why the people leave your site. That may be due to design problems, your site’s plugins are outdated, the site load-time is too slow or many other reasons. We will learn more about these reasons in the parts below.

Your site isn’t responsive

Yes. Today, more and more people who often use mobile devices to browsing internet. If your site isn’t responsive or not mobile friendly, it means that the mobile users may not have a good experience on your site. Moreover, according to Google’s major mobile algorithms update, you’ll likely lose out significantly in the organic search rankings if your site not mobile friendliness.

Have one more information that you should know that the research by Mobify shown that “30% of mobile shoppers abandon a transaction if the experience is not optimized for mobile.”

You will have to accept the fact that create a mobile-friendly website or you will see quite a lot of mobile user leave your site, included your potential customers.

Your site is slow to load

  • 47% of consumers expect a web page to load in two seconds or less.
  • 40% abandon a website that takes more than three seconds to load.
  • Even a one-second delay (or three seconds of waiting) decreases customer satisfaction by about 16%.

Above are the stats from Research from KISSmetrics reports, which shown that load times matter when it comes to website performance. So, always mark optimizing site’s load performance at the top of your to-do list.

Your design is outdated

According to the study by Dr. Elizabeth Sillence, she asked participants to review websites on the subject of hypertension and then rate whether they trusted or distrusted the website. The results was surprising, 94% of wary respondents attributed their uneasiness to the website’s design. So, you shouldn’t forget to invest for your website design.

Your site relies on outdated plugins

Keep in mind that plugins and add-ons are deprecated all the time. The fewer bells and whistles your site adds, the less time you’ll have to spend jumping on new technology trends. The outdated plugins can directly affect to your site performance.

Flash is an example, it an old technology of 10 years ago. Using flash make your site works significantly slower. Using HTML5 to replace flash on your site will bring a better experience for your visitors who can’t or don’t want to watch a video (and also good for SEO), include a summary, notes, or a transcript of the video.

The videos on your site auto-play

Auto-play videos, with me, this is one of the most annoying things in a website. Today’s digital-savvy customers prefer to choose how and when they consume online content. Turn off auto-play on your site if you don’t want your visitors click on “Back” button right after video was auto-played – and without a purchase!

Your content is difficult to read

Design of a website is not just about colors, images or graphics. Some different elements like fonts, color of text, background, etc… also affect the design of website. These elements also can determine how easily people can read and digest the content on your website. If it can’t be easily read, it’s simply not going to have good conversions.

You’re overwhelming people with ads

Using ads on your site it’s a good way to marketing. But it doesn’t mean that you need to have them everywhere. Surely that nobody want to stay in a site where they see the ads overwhelming the main content.

Nielsen’s 2014 Trust in Advertising report revealed that survey participants trust nearly all forms of traditional advertising — including newspaper ads, magazine ads, billboards, radio ads and infomercials — more than they trust online banner ads.

Your registration requirements are obtrusive

Gated content will be a great way to driving leads into a website sales funnel. But, it will also be a conversion rates’ killer if you gating everything and protecting it with restrictive registration requirements.

Just use the registration requirement if is necessary and reasonable. You should know that Expedia earned an extra $12 million by removing one single data field.

Your content or products don’t live up to your landing page’s promises

Cody Ray Miller wrote a blog post on the Crazy Egg blog about his experience visiting the website www.nissan.com. That website not drive users go to the Nissan Motors website, it takes them to a computer parts website run by a family with the last name Nissan. So, what do you do when visit that site? I don’t know about you, but if it was me, I will press the “Back” button immediately.

I’ve an advice that don’t over-promise and under-deliver or you’ll see low conversion rates and get a reputation for baiting-and-switching your visitors.

Source @hubspot.com

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