If you don’t use Facebook to generate revenue for your business, that would be a big mistake, because today Facebook is a tool to reach your target audience at a relative cost. short.
In this article, We’ll show you how to create ads, how to target, how to track customers and what strategies to use, and avoid the biggest mistakes.
In this article, you can read about the following:
Build your site smartly
+) What should you post?
+) Frequency like?
Create a Facebook store About Facebook Pixel
+) Keep track of your personal audience
+) Keep track of your converters
+) dentify individual events
How to define target groups?
+)Reach your existing audience
+) Find people who are similar to them
+) Focus on mobile devices!
The most effective tools
+) Use dynamic ads
+) Use video ads
+) Communicate positively with your customers
A proven strategy Trends that you should know
+) Mobile at the forefront of e-commerce
+) DPA brings higher profits
+) Original content is very popular
+) Video becomes more trending
How to manage your budget?
The biggest mistakes you can make when creating Facebook ads
+) You are not targeting properly
+) You want to sell a product that is too expensive
+) You are placing your ad incorrectly
+) I have good news for you
Build your site smartly
What should you post?
First of all, you will obviously need a Facebook business page that will represent your brand.
It makes a difference to the type of content you upload on this page. Social e-commerce stores often try to reach their audience with a variety of games and sales. However, these things are boring, not too many people trust and even Facebook does not want to show them.
Today, Facebook users run through their timeline on average 14 times a day. This shows the posts in a filtered way, and you can be sure that if what you share isn’t interesting enough for the people who like you, they won’t waste a split second on you.
Therefore, in everyday life, you need to deal with things that they care about as well. Publish a mix of simple text references, photos and posts.
Find topics like in the case of blogging: find out what people ask each other across customer groups, relevant professional groups, track what types of questions come to your customer service. Don’t focus on what you want to sell them, but on how you can help them in the given moment, how you can make their life easier.
How often should you post?
We don’t have a definitive answer to that question – but just like in the case of email marketing, you have to go the middle way. If you publish 5 or 6 posts within a day, your reach will be minimal, unless you have an extremely dedicated and active audience that follows every word you say.
On the other hand, if you post too little, you’ll be forgotten, your on-page activity will decrease, and that will lead to a further decrease in your organic reach. The direct consequence of this is that if you want to re-reach a larger audience afterwards, you will have to invest a lot of time and money into it.
Experience has shown that one or two posts per day is fine, as long as you actually create them intelligently.
Create a Facebook store
On the page, you have the opportunity to create your own online store directly in the platform. This is obviously good for Facebook because in this way the visitors don’t leave the page, they don’t have to be redirected outside of Facebook’s own interface.
And that’s good for you because you can advertise more effectively, you can get a lot of relevant data and can be sold directly, thus shortening the customer paths.
You can create such a store in your Facebook business page. The process is not straightforward, however, with the help of a more experienced expert, you will not have trouble with it.
If you want to choose the simplest solution, all you have to do is find an extension that automatically connects your products to the Facebook store. The advantage of this is that when you change the product in some way on your page (assuming you change the description or price), the changes are automatically displayed on the social media interface. .
You can find such extensions for Shopify, BigCommerce, Magento and practically all of the more professional ecommerce store tools.
For simplicity, I recommend using expert help in all cases: the comfort of automation is definitely worth the investment and you can also be sure you won’t. any mistakes due to lack of experience.
About Facebook Pixel
Like most ad platforms, Facebook also uses the following pixels for ads, including retargeting ads. This basically marks certain potential customers who visited your site with the help of a cookie. This way, you can track their actions and target them in the future with the most relevant offers.
This was significantly simplified on Facebook in 2016: a single pixel was introduced instead of two different categories, called the Facebook Pixel.
With the help of this, you can do the following: You keep track of your personal audience
Pixel can track all who visit the site and are logged in to Facebook at the same time. The system will record which pages they visit and when. You can choose the group based on that information:
people who have visited you in the last 24 hours
people who have visited you in the past 30-180 days
people who visited a certain page of yours
people who visited a certain page of you but haven’t visited another particular page yet
You can of course partially customize that, you can set time intervals. By using this, you can effectively track cart abandoners and returnees.
You follow those who convert
If you place the pixel on the greeting page as well, you can draw up a list of those who actually purchased from you. This is very useful because you can retarget them after a certain time – for instance when the lifetime of the given purchased product ends, and you remind them it’s time they bought a new one.
You define individual events
A new, more developed feature is that you define different events. You can track users according to their behavior by doing that – for example, people who visit your landing page, launch a search on your page, who add a product to their cart, and more.
You can target them with very precise messages while also paying attention to ensuring the message matches – you can give instant one-time discounts to people who searched the product, traced it. site but not convert.
After creating it, you must place the pixel, or rather its code, at the top of the page. We won’t go into the details of that because Facebook itself will guide you through the process perfectly.
How to define the target groups?
Reach your already established audience
You’ll have a lot of opportunities on Facebook to determine to whom you want to advertise. You can set individual and lookalike target groups.
As such, you can re-target people, for example people who signed up to your list because of one of your bait products, or who signed up to your site. This way you can show them exclusive, well-targeted deals, and based on the list they have on the list, you’ll also know which offers and which tunes are probably worth using. with them.
That’s good because it lowers your advertising costs: you can advertise to the people most likely to convert after seeing a certain offer, in other words less waste.
Find people who are similar to them
Obviously, you may also want to expand your customer base. Once you have segmented, Facebook should be able to function perfectly based on your defined personal audience: it will evaluate found profiles and will search for users, based on the parameters found. set in advance, who are similar to them.The system often takes into account preferences and demographic data in the definition of the human-like target group.
Focus on mobile devices!
In 2015, people used different apps 90% of the time when they were on cell phones.It’s no surprise that users spend most of their time in Facebook’s app.There are a lot of people who almost completely live their online social lives here:
they chat in Messenger,
they make friends in groups
or share tips in groups, they ask each other questions, etc.
The number of click-throughs was also high: by the end of 2015, the CTR in the mobile user case was twice as high as in the case of desktop users, and the increase was still dynamic.
So when you’re doing advertising or campaigning planning, try to target primarily the people who see your ad on mobile.
The most effective tools
Use dynamic ads
We just mentioned retargeting. We’ve written about how you should organize such a campaign and now we’ll tell you exactly how you can use this tool on Facebook.
Dynamic ads (Dynamic product ads, DPA) represent the solution. With the help of the following pixel placed on your Facebook page, you can bookmark people who have taken various actions on it – for example, they’ve viewed the products of a certain category.
If they don’t convert, you can target them with a message that keeps them coming back to you. You can let them know that the cart is still there, all they have to do is check out or you can also offer them some form of instant rebate, as long as they quickly buy the product. that they had asked before.
Use video ads
We’ve also written quite a bit about the power of videos – you can also benefit a lot from them on Facebook.
There are many reasons for that. One is that, according to the official website data, video ads can reach your target audience 25% cheaper, on average you get a much cheaper click. This shouldn’t be too surprising, as you can draw attention with video much easier than with a static ad.
The data also shows that video ads run at an average return of 175%.
Of course you need to make good videos to achieve that. On the one hand, you should keep in mind that longer videos are seen by a very small number of people from start to finish. Think for the maximum of a minute, relatively many people will be willing to watch that much. Also, write scripts that catch their attention from the very first moment and don’t let it pass until the end of the video.
To be continue.
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