However, a problem has occurred when shoppers get frustrated due to a lackluster mobile experience or are delayed and prevented from completing the process by problem in app. Figuring out and listing fully exactly what visitors seem to be difficult and impossible but if you try to draw the big picture about behavioral trends using data, that’s feasible. The following questions are quite effective:
- Process is too long?
- Platform looks reputable or not?
- Some parts are unintelligible?
A/B test is also useful in case you decide to choose any solutions.
The main mobile re-engagement tool available to marketers is the push notification; you can take advantages fully with suggestions below:
- Identifying exactly who you want to re-engage.
It is really irresponsible if you just blast a push notification anytime customers add something to their cart. The level of customer satisfaction will increase highly when you investigate carefully what types of users that might have a positive response to unsolicited messaging. Your potential customers may be in this list:
- Searching through 10 products then adding something to the cart
- Looking at the page at least 1 minutes before adding items
- Reading review before adding
- Adding over 15 items
- Loyal customers
- Creating CTA that incentivizes re-engagement.
It is so simple to create a CTA; this step can be briefly explained like you just need to provide some convincing reasons to re-engage with your app, such as:
- Giving certain discount rate for each level of bill value
- Reminding the user about easy alternate checkouts
- Recommending the items that are complementary to the items in the cart.
- Notify the user about cart items’ status: low in stock or on sale
- Use A/B testing to compare conversion and lift.
As mention in the very first of article, A/B test is actually useful to measure true lift. The result will answer the question: Did this push campaign actually can encourage users to check out more or were other factors at play?
- Measuring lifetime value after a re-engagement campaign.
After drawing the whole picture, applying A/B test to compare conversion and retention of users who received cart-abandonment campaigns to those who did not, the last concerning thing is never forget lifetime value metrics because this factor will build positive experiences and make customer come back.