“First screen”, its name also can define that it is the first thing that catches your eyes when you visit a website. First thing also mean that it will bring the first impression, good or bad depends on how it is designed as well as the feeling of visitors. You can consider it as one of the key success factors of a website because it can encourage visitors to click and explore more or force them to navigate away from the page. One question is what should be on the screen above the scroll; let’s take a look over this list:
Creating a Distinct First Screen
One way to make you become prominent between crowded is being distinctive. Let’s come impressive with a visual such as photo, video or illustration and make sure that visitors cannot take their eyes out of them. Put a few key words into the visual to tell users why they are there and what your site has to offer. Therefore, your first screen should fit precisely and be responsively scaled to the device.
Navigation Should be Intuitive
Let’s throw the traditional navigation methods away, web designers now appreciate hidden and pop-out navigation styles. You should put your stacked icon in an easy-to-see place or even make it bigger than normal icons. The navigation should be fully functional with that click.
Creating One Focal Point
It is necessary to create a single focus or message; it will be the place users can find some information to know about you. This task can be finished with images or text displayed in different ways; it is totally up to you! You can start with a simple one but do not forget keep them trendy.
Writing Copy with Purpose
To help customers engage, your first screen should include simple headline and small copy block, that’s quite enough! Despite of a few words, it is still not an easy task. Offering concise, clear copy is a challenge. If you can answer these questions, your task is done, they are why users are here and what you want them to do.
Giving Users Something To Do
Besides distinct visual experiences, websites should add some more reason for users to stick around or in detail, it is to provide them something to do. For example:
- Filling out a form
- An interesting game
- Browsing through items for sale
- Commenting or engaging with the content
- Watching a movie or slideshow
Let’s make the users not only be enticed but also feel compelled to do it.
Making Room for Branding
In this screen, you should make sure that there will be a logo or connection to the brand behind the site; they seem to be the statement proving that your website is legitimacy and credibility, especially when customers are entering the financial or personal transactions. Bigger brands can totally get away with smaller branding on their first screens and smaller brands can show a logo and style to create an identity.
Visitors may feel annoyed about miscellaneous items in the first screen. It is important to be simple, streamlined and focused. In case you want to add a lot of content, let’s space it out across several screens.